Toronto
Message the Toronto studio about a design or an order. A real person replies, usually within one business day.

We’re proud to be a second-generation studio keeping things personal in a world of mass production.
Read our storyIt all started decades ago with my dad. He built his life around jewelry, one ring at a time. No shortcuts, just honest craftsmanship, hands-on service, and treating every customer like family.

Our dad starts to build his life around jewelry, up to the point of getting to run a jewelry production factory back home.

When we moved to Canada 20 years ago, he brought all that expertise with him, and decided to pour it into custom made jewelry.

Just to see what could happen, we posted our first video on TikTok. Next thing we know, it blew up. We had no idea this was going to happen.

After much thought, my sister and I took the leap and decided to quit our jobs at Fortune 500 companies. We spent the next six months shadowing our dad to learn and experiment the craft.

Now, we help run Smiro with that same passion. Expanding into new audiences, and just, staying on top of the little details that count. We’re still a small team pouring everything into making pieces that feel personal and are built to last.
Everyone who has a hand in your ring.
2.5 YearsRuns your consult and designs your ring. Usually the first person you meet.
4 YearsSecond generation. Designs every custom piece that leaves the studio.
3 YearsSources every stone we set, from white diamonds to champagne.
40+ YearsOversees every ring from the first wax model to the final polish.
Runs our marketing and Instagram. Every post is a real piece off our bench.
Deposits, receipts and tracking. Your order file from first sketch to shipping.
Keeps your 3D render, revisions and approvals moving.
Production schedule, shipping and customs paperwork.
We're a virtual-first studio, so there are no walk-ins or studio visits. Design your ring with us on a free video call from anywhere, and message either studio directly.
Message the Toronto studio about a design or an order. A real person replies, usually within one business day.
Message the New York studio about a design or an order. A real person replies, usually within one business day.
Questions before you book? Email contact@smirostudio.com or call +1 647-693-9967.
Free estimate, design consult, 3D design, your diamond, then handcrafted and delivered. About 8 weeks, bench to door.
Free Custom Ring EstimateOr book a free call
“They took the vibe in my head and turned it into the exact ring. She said yes.”
Megan W · Past project
“Stress-free start to finish. They sent renders until it was exactly right.”
Emily D · Past project
“Found them on TikTok and talked to the actual makers. The stone is unreal.”
Julian · Past project
“The detail is even better in person. Worth every minute of the wait.”
Nagrup S · Past project
“Absolutely amazing studio. They delivered above and beyond what we expected.”
Kishori O · Past project
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