It all started decades ago with my dad. He built his life around jewelry, one ring at a time. No shortcuts, no mass production. Just honest craftsmanship, hands-on service, and treating every customer like they were part of our family.

I’m Clint and a few months back, I jumped in to carry that legacy forward. I posted my first video on TikTok and, well... the rest is history. Over a million views later, hundreds of custom rings, and thousands of followers, here we are.

I grew up around this stuff watching diamonds being set, sketching designs, learning from the best (aka Dad). Now I help run Smiro with that same passion, but with a fresh eye for modern design, marketing, and the little details that make a big difference.

We’re still a small team, but we pour everything into making pieces that feel personal and are built to last.